Marketing Content Specialist

Job Title: Marketing Content Specialist
Norwich City Centre 

CloudScope are working with a dynamic and rapidly growing marketing agency specialising in digital marketing solutions for a diverse clientele across various industries. The mission is to deliver innovative and impactful marketing strategies that drive tangible results for clients. As they continue to expand our operations, we are seeking a talented and creative Marketing Content Specialist to join our team.

As a Marketing Content Specialist, you will play a pivotal role in developing and executing content strategies to engage target audiences, enhance brand awareness, and drive lead generation. You will collaborate closely with cross-functional teams to create compelling and relevant content across multiple channels, including websites, social media platforms, email campaigns, and more. The ideal candidate will have a passion for storytelling, exceptional writing skills, and a deep understanding of digital marketing trends and best practices.

Key Responsibilities:

1. Develop and execute content strategies that align with client objectives and target audience preferences.
2. Create high-quality, engaging, and SEO-optimized content for various digital channels, including blog posts, articles, social media posts, website copy, email newsletters, case studies, and whitepapers.
3. Collaborate with internal stakeholders, including marketing strategists, designers, and subject matter experts, to brainstorm ideas, gather information, and ensure content accuracy and consistency.
4. Conduct thorough research on industry trends, competitor activities, and target audience behaviours to inform content development and optimization efforts.
5. Manage content calendars and editorial schedules to ensure timely delivery of content across all platforms.
6. Monitor and analyse content performance metrics using relevant tools and platforms to optimize content strategies and drive continuous improvement.
7. Stay abreast of emerging digital marketing trends, content marketing best practices, and industry innovations to identify opportunities for growth and innovation.
8. Maintain brand voice, tone, and style guidelines across all content touchpoints to ensure consistency and alignment with brand identity.
9. Assist in the development and execution of integrated marketing campaigns, including content ideation, creation, distribution, and performance tracking.

Qualifications:

• Proven experience in content creation, copywriting, or content marketing, preferably in an agency or digital marketing environment.
• Exceptional writing and editing skills, with a keen eye for detail and a strong command of grammar, punctuation, and style.
• Demonstrated ability to craft compelling narratives and adapt writing style to resonate with diverse target audiences.
• Proficiency in SEO principles and experience optimizing content for search engines and user engagement.
• Familiarity with content management systems (CMS) such as WordPress, HubSpot, or Drupal.
• Strong analytical skills and experience using data-driven insights to inform content strategy and decision-making.
• Excellent communication, collaboration, and time management skills, with the ability to multitask and meet tight deadlines in a fast-paced environment.
• Creative thinker with a passion for storytelling and a proactive approach to problem-solving.
• Portfolio of past work demonstrating writing samples and content marketing achievements.