Knowledge Hub

20.06.25

The Rise of AI in Digital Marketing: What Skills Will Be Essential by 2026?

Artificial Intelligence (AI) is no longer the future of digital marketing — it’s the present, and it’s accelerating fast. From predictive analytics to automated content creation, AI is reshaping how brands connect with audiences, optimise campaigns, and drive ROI. For marketing professionals, this rapid shift poses both exciting opportunities and pressing challenges. So what does this mean for candidates looking to future-proof their careers? And how are local businesses in regions like East Anglia and the East Midlands adopting AI tools? Let’s explore.
16.09.24

Top 10 Essential Skills Every Digital Marketer Needs in 2024

In today's rapidly evolving digital landscape, being a successful digital marketer requires a diverse skill set and a keen understanding of emerging trends. As we navigate through 2024, the demands on digital marketers continue to shift, demanding adaptability and proficiency in various areas. Whether you're a seasoned professional or just starting out in the field, here are the top 10 skills every digital marketer should have in 2024.
23.07.24

Email marketing essentials: Get it right!

Embarking on an email marketing journey? 🌟 Here are five tips to help you succeed without racking up costs: