Knowledge Hub

20.06.25

The Rise of AI in Digital Marketing: What Skills Will Be Essential by 2026?

Artificial Intelligence (AI) is no longer the future of digital marketing — it’s the present, and it’s accelerating fast. From predictive analytics to automated content creation, AI is reshaping how brands connect with audiences, optimise campaigns, and drive ROI. For marketing professionals, this rapid shift poses both exciting opportunities and pressing challenges. So what does this mean for candidates looking to future-proof their careers? And how are local businesses in regions like East Anglia and the East Midlands adopting AI tools? Let’s explore.